Compositions and methods for eye whitening

ABSTRACT

The invention provides compositions and methods for whitening of eyes. The provided compositions and methods utilize low concentrations of selective α-2 adrenergic receptor agonists. The compositions preferably include brimonidine.

BACKGROUND OF THE INVENTION

Adrenergic receptors mediate physiological responses to thecatecholamines, norepinephrine and epinephrine, and are members of thesuperfamily of G protein-coupled receptors having seven transmembranedomains.

These receptors, which are divided pharmacologically into α-1, α-2 andβ-adrenergic receptor types, are involved in diverse physiologicalfunctions including functions of the cardiovascular and central nervoussystems. The α-adrenergic receptors mediate excitatory and inhibitoryfunctions: α-1 adrenergic receptors are typically excitatorypost-synaptic receptors which generally mediate responses in an effectororgan, while α-2 adrenergic receptors are located postsynaptically aswell as presynaptically, where they inhibit release ofneurotransmitters. The α-adrenergic receptors also mediate vascularconstriction.

α-2 adrenergic receptors are presently classified into three subtypesbased on their pharmacological and molecular characterization: α-2A/D(α-2A in human and α-2D in rat); α-2B; and α-2C (Bylund et al.,Pharmacol. Rev. 46:121-136 (1994); and Hein and Kobilka, Neuropharmacol.34:357-366 (1995)). The α-2A, α-2B, and α-2C subtypes appear to regulatearterial and/or venular contraction in some vascular beds, and the α-2Aand α-2C subtypes also mediate feedback inhibition of norepinephrinerelease from sympathetic nerve endings.

A human eye has a lot of α-2 adrenergic receptors. Agonists of thesereceptors may have an effect on an eye's appearance by causing lumensize reduction of α-2 receptor populated arterioles and, particularly,terminal arterioles. This may result in vasoconstriction, and moreparticularly microvessel lumen size reduction, which in turn mayincrease the per unit surface area degree of microvessel constriction,and therefore, improve cosmetic appearance of eyes. Whiter eyes aretraditionally a societal symbol of natural healthy eyes, and excellentoverall hygiene and health.

While some compounds may be agonists of both α-1 and α-2 receptors,there are many compounds which have selective α-2 agonist activity,meaning that they preferentially bind to α-2 adrenergic receptors. Theyinclude brimonidine (which has been used for lowering intraocularpressure in patients with open-angle glaucoma or ocular hypertension),guanfacine (which has been used to control high blood pressure),dexmedetomidine (which has been used as a sedative, analgesic,sympatholytic and anxiolytic), and methyl dopa (which has been used as acentrally acting adrenergic antihypertensive).

However, selective α-2 adrenergic receptor agonists, when used atconventional doses of 0.1% or higher, are associated with a number ofundesirable side effects, such as rebound hyperemia. These effects maybe associated with a “cross-over” stimulation of α-1 adrenergicreceptors, as α-2 selectivity is a ratio of α-2/α-1 receptor activity.

Thus, there is a need for new compositions and methods that wouldimprove cosmetic appearance of eyes by achieving eye whitening withreduced or eliminated side effects.

SUMMARY OF THE PRESENT INVENTION

The present invention provides compositions and methods for achievingcosmetic eye whitening which utilize low concentrations of selective α-2adrenergic receptor agonists.

In some embodiments of the invention, the selective α-2 adrenergicreceptor agonists have binding affinities (K_(i)) for α-2 over α-1receptors of 100:1 or greater. In preferred embodiments of theinvention, the selective α-2 adrenergic receptor agonists have K_(i) forα-2 over α-1 receptors of 300:1 or greater, more preferably 500:1 orgreater, more preferably 700:1 or greater, even more preferably 1000:1or greater, and most preferably, 1500:1 or greater.

In preferred embodiments of the invention, concentrations of theselective α-2 adrenergic receptor agonists are from about 0.0001% toabout 0.05%; more preferably, from about 0.001% to about 0.025%; evenmore preferably, from about 0.01% to about 0.025%; and even morepreferably, from about 0.01% to about 0.02% weight by volume of thecomposition.

In preferred embodiments of the invention, the selective α-2 adrenergicreceptor agonist is selected from the group consisting of apraclonidine,mivazerol, clonidine, brimonidine, alpha methyl dopa, guanfacine,dexmedetomidine,(+)-(S)-4-[1-(2,3-dimethyl-phenyl)-ethyl]-1,3-dihydro-imidazole-2-thione,1-[(imidazolidin-2-yl)imino]indazole, and mixtures of these compounds.

The compositions and methods of the invention may be used to whitenhealthy eyes and/or to reduce hyperemia in an eye which is due to adisease or a condition.

The reduction in redness and additional increase in whiteness can bemeasured on one of the following scales, such as theMcMonnies/Chapman-Davies scale (MC-D); the Institute for Eye Researchscale (IER, previously known as CCLRU scale); the Efron scale; and avalidated bulbar redness scale (VBR) developed at the Centre for ContactLens Research. (The Use of Fractal Analysis and Photometry to Estimatethe Accuracy of Bulbar Redness Grading Scales, Marc M. Schulze et al,Investigative Ophthalmology and Visual Science, 2008; 49:1398-1406).Alternatively, the invention also describes a modified scale that canmore accurately measure the reduction in redness and the additionalincrease in whiteness.

BRIEF DESCRIPTION OF THE FIGURES

The file of this patent contains at least one drawing executed in color.Copies of this patent with color drawing(s) will be provided by thePatent and Trademark Office upon request and payment of the necessaryfee.

FIG. 1 is a graphical representation of the effects of activating α-1adrenergic receptors;

FIG. 2 is a graphical representation of the effects of preferentiallyactivating α-2 adrenergic receptors;

FIG. 3 is a visual representation of three different shades ofwhiteness;

FIG. 4A is a photograph of an eye of a patient with hyperemia;

FIGS. 4B-4D are photographs of eyes of healthy individuals;

FIG. 5 is a visual representation of the “redness” scale of theinvention;

FIG. 6A is a photograph of an eye of a subject prior to administrationof 0.025% brimonidine;

FIG. 6B is a photograph of the same eye as in FIG. 6A afteradministration of 0.025% brimonidine;

FIG. 7 is a photograph of an eye of a child patient after administrationof 0.025% brimonidine;

FIG. 8 is a photograph of eyes of a subject, 0.025% brimonidine wasadministered into the left eye; the right eye is control;

FIG. 9 is a photograph of eyes of a subject, 0.025% brimonidine wasadministered into both eyes;

FIG. 10 is a photograph of eyes of a subject, 0.025% brimonidine wasadministered into the right eye; the left eye is control;

FIG. 11A is a baseline photograph of eyes of a subject prior toadministration of 0.025% brimonidine into the right eye;

FIG. 11B is a photograph of eyes of the same subject as in FIG. 11A;0.025% brimonidine was administered into the right eye; the left eye iscontrol;

FIG. 12 is a photograph of eyes of a subject, 0.025% brimonidine wasadministered into the right eye; the left eye is control;

FIG. 13 is a photograph of eyes of a subject prior to administration of0.025% brimonidine into the right eye;

FIG. 14A is a photograph of the right eye of the same subject as in FIG.13; after 0.025% brimonidine was administered into the right eye; and

FIG. 14B is a photograph of the left eye of the same subject as in FIG.13; no brimonidine was administered into the left eye.

DETAILED DESCRIPTION OF THE INVENTION Definitions

For purposes of the present invention, the terms below are defined asfollows.

The term “selective α-2 adrenergic receptor agonists” encompasses allα-2 adrenergic receptor agonists which have a binding affinity of 100fold or greater for α-2 over α-1 adrenergic receptors.

The term “low concentrations” refers to concentrations from betweenabout 0.0001% to about 0.05%; more preferably, from about 0.001% toabout 0.025%; even more preferably, from about 0.01% to about 0.025%;and even more preferably, from about 0.01% to about 0.02% weight byvolume of the composition.

The term “brimonidine” encompasses, without limitation, brimonidinesalts and other derivatives, and specifically includes, but is notlimited to, brimonidine tartrate,5-bromo-6-(2-imidazolin-2-ylamino)quinoxaline D-tartrate, Alphagan™, andUK14304.

As used herein, the term “composition” is intended to encompass aproduct comprising the specified ingredients in the specified amounts,as well as any product which results, directly or indirectly, from acombination of the specified ingredients in the specified amounts.

EMBODIMENTS OF THE INVENTION

It was surprisingly and unexpectedly found that selective alpha-2 (α-2)adrenergic receptor agonists (which are interchangeably referred to as“α-2 agonists” throughout the application) at sufficiently lowconcentrations allow significant improvement in tissue hemodynamics andcan be used for cosmetic whitening of eyes with reduced or eliminatedside effects.

Thus, in one aspect, the invention provides compositions and methods toincrease whiteness of an eye. In one embodiment, the invention providesmethods and compositions for achieving eye whitening in healthy eyes,above and beyond reduction of hyperemia due to a disease or a condition.

The presently claimed methods and compositions can increase whiteness ofan eye several shades beyond the baseline of a particular eye. Thisincrease in whiteness may be important for cosmetic or other reasons. Anormal healthy eye has a certain baseline level of whiteness, whichslightly varies from person to person. The reduced whiteness of thesclera is often viewed as cosmetically less desirable, and may be anindicator of fatigue, lack of sleep, lack of sobriety, drug use,emotional lability, and overall poor health. Whiter sclera is oftenviewed as more cosmetically desirable, associated with improved hygieneand/or health, and a cleaner, healthier lifestyle.

Not wishing to be bound to a specific theory, the present invention mayaccomplish this additional whitening through microvascularvasoconstriction of the vessels and, particularly, microvessels of thewhite layer of the eye (i.e., the sclera). In addition, compositions andmethods of the present invention may affect vasoconstriction ofoverlying episcleral and/or conjunctival tissue microvessels which mayalso be involved in the whitening of an eye. This effect is believed tobe similar to teeth whitening, where grading scale quantificationincludes improvement relative to an estimated baseline, where whiteningbeyond baseline is referred to as “bleaching.”

Selective α-2 Adrenergic Receptor Agonists Suitable for the Purposes ofthe Invention

In some embodiments of the invention, selective α-2 adrenergic receptoragonists have binding affinities (K_(i)) for α-2 over α-1 receptors of100:1 or greater. In preferred embodiments of the invention, selectiveα-2 adrenergic receptor agonists have K_(i) for α-2 over α-1 receptorsof 300:1 or greater, more preferably 500:1 or greater, more preferably700:1 or greater, even more preferably 1000:1 or greater, and mostpreferably, 1500:1 or greater. Generally, a selective α-2 adrenergicreceptor agonist which has K_(i) for α-2 over α-1 receptors greater thanthat of oxymetazoline should be suitable for the purposes of theinvention.

It is well within a skill in the art to design an assay to determineα-2/α-1 functional selectivity. As non-limiting examples, potency,activity or EC₅₀ at an α-2A receptor can be determined by assaying forinhibition of adenylate cyclase activity. Furthermore, inhibition ofadenylate cyclase activity can be assayed, without limitation, in PC12cells stably expressing an α-2A receptor such as a human α-2A receptor.As further non-limiting examples, potency, activity or EC₅₀ at an α-1Areceptor can be determined by assaying for intracellular calcium.Intracellular calcium can be assayed, without limitation, in HEK293cells stably expressing an α-1A receptor, such as a bovine α-1Areceptor.

Not desiring to be bound by any specific theory or mechanism, it isbelieved that the particularly preferred adrenergic receptor agonistsfor the purposes of the present invention have higher selectivity forα-2B and/or α-2C receptors, as compared to α-2A receptors.

In preferred embodiments of the invention, concentrations of selectiveα-2 adrenergic receptor agonists are from about 0.0001% to about 0.05%;more preferably, from about 0.001% to about 0.025%; even morepreferably, from about 0.01% to about 0.025%; and even more preferably,from about 0.01% to about 0.02% weight by volume of the composition.

Any selective α-2 adrenergic receptor agonist may be suitable for thepurposes of the present invention. In one embodiment, the selective α-2adrenergic receptor is selected from the group consisting ofapraclonidine, mivazerol, clonidine, brimonidine, alpha methyl dopa,guanfacine, dexmedetomidine,(+)-(S)-4-[1-(2,3-dimethyl-phenyl)-ethyl]-1,3-dihydro-imidazole-2-thione,1-[(imidazolidin-2-yl)imino]indazole, and mixtures of these compounds.

Compositions and methods of the inventions encompass all isomeric formsof the described α-2 adrenergic receptor agonists, their racemicmixtures, enol forms, solvated and unsolvated forms, analogs, prodrugs,derivatives, including but not limited to esters and ethers, andpharmaceutically acceptable salts, including acid addition salts.Examples of suitable acids for salt formation are hydrochloric,sulfuric, phosphoric, acetic, citric, oxalic, malonic, salicylic, malic,furmaric, succinic, ascorbic, maleic, methanesulfonic, tartaric, andother mineral carboxylic acids well known to those in the art. The saltsmay be prepared by contacting the free base form with a sufficientamount of the desired acid to produce a salt in the conventional manner.The free base forms may be regenerated by treating the salt with asuitable dilute aqueous base solution such as dilute aqueous hydroxidepotassium carbonate, ammonia, and sodium bicarbonate. The free baseforms differ from their respective salt forms somewhat in certainphysical properties, such as solubility in polar solvents, but the acidsalts are equivalent to their respective free base forms for purposes ofthe invention. (See, for example S. M. Berge, et al., “PharmaceuticalSalts,” J. Pharm. Sci., 66: 1-19 (1977) which is incorporated herein byreference).

As long as a particular isomer, salt, analog, prodrug or otherderivative of a selective α-2 adrenergic receptor agonist functions as ahighly selective α-2 agonist, it may be used for the purposes of thepresent invention.

When choosing a particular α-2 adrenergic receptor agonist, one may takeinto account various considerations including blood brain permeabilityand any possible side effects and other systemic reactions.

In preferred embodiments of the invention, the selective α-2 adrenergicreceptor is brimonidine or its salt. In a more preferred embodiment, theselective α-2 adrenergic receptor agonist is the tartrate salt ofbrimonidine.

Compositions and Methods of the Invention

In one embodiment, the invention provides a composition comprising a lowdose of a selective α-2 adrenergic receptor agonist, or apharmaceutically acceptable salt thereof, for use in increasingwhiteness of an eye.

In a preferred embodiment, the selective α-2 adrenergic receptor agonistis present at a concentration below about 0.05% weight by volume, andmore preferably, between about 0.001% to about 0.05% weight by volume.

The concentration of the selective α-2 adrenergic receptor agonist ispreferably below the concentration at which α-1 adrenergic receptors aresufficiently activated to cause adverse ischemic vasoconstrictiveconsequences.

In one embodiment, the selective α-2 adrenergic receptor agonist isselected from the group consisting of lofexidine, apraclonidine,mivazerol, clonidine, brimonidine, alpha methyl dopa, guanfacine,dexmedetomidine,(+)-(S)-4-[1-(2,3-dimethyl-phenyl)-ethyl]-1,3-dihydro-imidazole-2-thione,1-[(imidazolidin-2-yl)imino]indazole, and mixtures of these compounds.

In a preferred embodiment, the composition comprises brimonidine at aconcentration between about 0.001% and about 0.025% weight by volume.

In a more preferred embodiment, a pH of the composition comprising theselective α-2 adrenergic receptor agonist is between about 5.5 and about6.5.

In one embodiment, the invention provides an aqueous composition for usein increasing whiteness of an eye, consisting essentially ofbrimonidine, wherein brimonidine concentration is from between about0.01% to about 0.025% weight by volume, wherein pH of said compositionis between about 5.5 and about 6.5.

In a preferred embodiment, the invention provides an aqueous compositionfor use in increasing whiteness of an eye, comprising between about0.01% to about 0.025% weight by volume of brimonidine and from betweenabout 0.1 to about 0.5% weight by volume of potassium chloride, whereinpH of said composition is between about 7.0 and about 8.0, and whereinsaid composition is formulated for a topical administration.

The compositions of the present invention are preferably formulated fora mammal, and more preferably, for a human.

In one embodiment, a pH of the compositions of the present invention isless than about 8.0, preferably, between about 5.5 and about 8.0, morepreferably between about 6.0 and about 8.0.

In another preferred embodiment, the compositions of the presentinvention further include potassium (i.e., K⁺). The term “potassium”includes, but is not limited to, potassium salt. In a preferredembodiment, potassium is in the form of potassium chloride (KCl) and itsconcentration is between about 0.2% to about 0.9% weight by volume.

In another preferred embodiment, the compositions of the presentinvention further include calcium (i.e., Ca²⁺). The term “calcium”includes, but is not limited to, calcium salt. Preferably, calcium iscalcium chloride (CaCl₂).

In a more preferred embodiment, the selective α-2 adrenergic receptorhas KCl in a concentration range of 0.1%-0.8% weight by volume,preferably 0.25% weight by volume. The higher concentration of KCl maycontribute to a more prolonged duration of action of compositions of theinvention.

In a still more preferred embodiment, the compositions of the inventionmay have pH of above 7.0 and KCl of 0.1%-0.8% weight by volume.

In a still more preferred embodiment, the compositions of the inventionmay have a pH of above 7.0 and KCl of 0.1%-0.8% and CaCl₂ above 0.01%weight by volume.

In another preferred embodiment, the compositions of the invention alsocomprise a solubility stabilizer which preferably contains an anioniccomponent, such as peroxide class preservatives. The solubilitystabilizer allows one to achieve greater penetration of lipophilicmembranes. In a preferred embodiment, the solubility stabilizercomprises a stabilized oxychloro complex, chlorite, and sodiumperborate.

In yet another preferred embodiment, the compositions of the presentinvention comprise nitrous oxide inhibitors. In a preferred embodiment,the nitrous oxide inhibitors are selected from the group consisting ofL-NAME (L-N^(G)-Nitroarginine methyl ester), L-NIL(N6-(1-Iminoethyl)-L-lysine dihydrochloride), L-NIO(N5-(1-Iminoethyl)-L-ornithine dihydrochloride), and L-canavine, orcombinations thereof. Preferably, concentration of the nitrous oxideinhibitors is between about 0.005% and about 0.5% weight by volume.

In one embodiment of the invention, the compositions are delivered asophthalmic solutions into the eyes. The invention also contemplatestopical compositions which include, but are not limited to, gels andcreams. They may also include additional non-therapeutic components,which include, but are not limited to, preservatives, delivery vehicles,tonicity adjustors, buffers, pH adjustors, antioxidants, and water.

Preservatives include, but are not limited to, benzalkonium chloride,chlorobutanol, thimerosal, phenylmercuric acetate, or phenylmercuricnitrate.

Delivery vehicles include, but are not limited to, polyvinyl alcohol,povidone, hydroxypropyl methyl cellulose, poloxamers, carboxymethylcellulose, hydroxyethyl cellulose and purified water. It is alsopossible to use a physiological saline solution as a major vehicle.

Tonicity adjustors include, but are not limited to, a salt such assodium chloride, potassium chloride, mannitol or glycerin, or anotherpharmaceutically or ophthalmically acceptable tonicity adjustor.

Buffers and pH adjustors include, but are not limited to, acetatebuffers, citrate buffers, phosphate buffers and borate buffers. It isunderstood that acids or bases can be used to adjust the pH of thecomposition as needed.

Antioxidants include, but are not limited to, sodium metabisulfite,sodium thiosulfate, acetylcysteine, butylated hydroxyanisole andbutylated hydroxytoluene.

To make the topical compositions of the present invention, one cansimply dilute, using methods known in the art, more concentratedsolutions of selective α-2 agonists. The precise method of carrying outthe dilutions is not critical. Any commonly used diluents, includingpreservatives described above in the application, suitable for topicalsolutions can be used.

In other embodiments, the compositions of the invention may beformulated and delivered as intravenous, oral, aerosolized, andnebulized compositions.

Dosages

Proper dosages of the compositions of the present invention areconcentration-dependent. To determine the specific dose for whitening ofeyes of a specific person, a skilled artisan would have to take intoaccount kinetics and absorption characteristics of the particularselective α-2 adrenergic receptor agonist. In addition, the dosage maybe dependent on the route of administration. The dosages may also dedependent on the degree of whitening desired by a patient.

The present invention is more fully demonstrated by reference to theaccompanying drawings.

FIG. 1 is a graphical representation of the effects of activating α-1adrenergic receptors. As FIG. 1 demonstrates, administering α-1adrenergic receptor agonists leads to constriction of the proximalarteriole (on the left side of FIG. 1) which in turn decreases the flowof blood through the capillaries and causes ischemia for the tissuesdownstream of the constricted arteriole.

FIG. 2 is a graphical representation of the effects of preferentiallyactivating α-2 adrenergic receptors. As FIG. 2 demonstrates,administering α-2 adrenergic receptor agonists leads to constriction ofthe pre-capillary/terminal arteriole (i.e. smaller blood vessel) (on theleft side of FIG. 1) and constriction of the venule (on the right sideof FIG. 2). Ischemia is decreased, as compared to stimulating α-1adrenergic receptors, because the arteriole is open and some oxygen isavailable to surrounding tissues by means of the through-flow vesselsthat connect the arterioles and the venules.

FIG. 3 is a visual representation of three different shades ofwhiteness. The human eye has a limit to its ability to discriminateshades of whiteness change. The central square is set to RGB (255 255255). The RGB color model is an additive color model in which red,green, and blue light are added together in various ways to reproduce abroad array of colors. A color in the RGB color model is described byindicating how much of each of the red, green, and blue is included. Thecolor is expressed as an RGB triplet (rgb), each component of which canvary from zero to a defined maximum value. If all the components are atzero, the result is black; if all are at maximum, the result is thefully saturated white. RGB (255 255 255) represents the fully saturatedwhite.

In the right square, the whiteness has been reduced by 5, based on a 1to 100 blackness scale, where the background is 100. On the square tothe left, the whiteness has been reduced by 15. The shade differentialresulting from reduction by 5 is just above the threshold increment ofdifference in whitening detectable by most humans with normal healthyeyes.

FIG. 4 a is a photograph of an eye of a patient with hyperemia.Hyperemia (dilation of vessels of the conjunctiva, and less frequentlyunderlying episclera and/or sclera) masks the whiteness of the scleraand is a common cause of increased eye redness and reduced eyewhiteness. It results in the classic “red eye”. However, on a morefundamental physiological level, whiteness of the sclera varies fromindividual to individual, even in the absence of pathology. This isdemonstrated by FIGS. 4 b-4 d which are photographs of eyes of healthyindividuals.

FIG. 5 illustrates the new scale according to the present inventionwhich allows one to quantify sclera color beyond removal of hyperemia

FIGS. 6-14B are explained in the Examples.

The following Examples are provided solely for illustrative purposes andare not meant to limit the invention in any way.

EXAMPLES Example 1 Effect of Brimonidine on Increasing Whiteness of anEye

A patient with glaucoma who was receiving Lumigan® (bimatoprostophthalmic solution 0.03%; a trademark of Allergan, Inc.), treatment,was administered 0.025% brimonidine to reduce redness and increasewhiteness of an eye. FIG. 9A is a photograph of the eye prior toadministration of 0.025% brimonidine. FIG. 9B is a photograph of thesame eye after administration of 0.025% brimonidine.

This Example demonstrates that 0.025% brimonidine resulted insignificant reduction of redness and increase of whiteness of an eye.

Example 2 Effect of Brimonidine on Increasing Whiteness of an Eye

A child patient was administered 0.025% brimonidine to reduce rednessand increase whiteness of an eye. FIG. 10 is a photograph of the eyeafter administration of 0.025% brimonidine.

This Example demonstrates that 0.025% brimonidine resulted insignificant reduction of redness and increase of whiteness of an eye.

Example 3 Effect of Brimonidine on Increasing Whiteness of an Eye andNasal Decongestion

Eight (8) human subjects were administered 0.025% brimonidine. Thesubjects were administered with the drug in one eye and then asked toassess themselves in the mirror to see if they perceived a difference inconjunctival hyperemia between eyes. The assessments were made 5 minutesafter the administration and 4 hours after the administration. After thefour hours assessment, the drug was re-administered.

The results of the experiment are as follows. At the initial 5 minassessment, eight of eight subjects reported reduced hyperemia andincreased whiteness in the eye to which brimonidine was administered. Atthe four hour assessment, eight of eight subjects reported reducedhyperemia and increased whiteness in the eye to which brimonidine wasadministered. Also, at the four hour assessment, six of eight subjectsreported reduced nasal congestion in the nostril on the same side as theeye into which the drug was administered.

Photographs of the subjects' eyes were taken 5 minutes after there-administration of brimonidine at 4 hours after the initialadministration.

FIG. 8 is a photograph of subject #1, the drug was administered into theleft eye; the right eye is control;

FIG. 9 is a photograph of subject #2, the drug was administered intoboth eyes;

FIG. 10 is a photograph of subject #3, the drug was administered intothe right eye; the left eye is control;

FIG. 11A is a photograph of subject #4, the photograph is the baselineand was taken prior to administration of the drug;

FIG. 11B is a photograph of subject #4, the drug was administered intothe right eye; the left eye is control; and

FIG. 12 is a photograph of subject #5, the drug was administered intothe right eye; the left eye is control.

As this Example demonstrates, administration of low dose brimonidineresulted in a significant reduction of redness and increase of whitenessof eyes. In addition, in several subjects, administration of brimonidineinto the eye resulted in reducing nasal congestion in the nostril on thesame side as the eye into which the drug was administered.

Example 4 Effect of Brimonidine on Increasing of Cosmetic Whiteness ofan Eye

A 40-year-old woman with healthy eyes was administered 1 gtt (drop perminute) of 0.025% brimonidine into the right eye for three minutes. FIG.13 is a photograph of both eyes of the woman before the drug wasadministered. FIG. 14A is a close-up photograph of the right eye andFIG. 14B is a close-up photograph of the left eye.

This Example demonstrates that the right eye was noticeably cosmeticallywhitened after administration of 0.025% brimonidine.

What is claimed is:
 1. A method of increasing whiteness of an eyecomprising administering to the eye an effective amount of a compositioncomprising brimonidine or a pharmaceutically acceptable salt thereof toa subject in need of eye whitening.
 2. The method of claim 1 whereinsaid brimonidine is present at a concentration from between about 0.001%to about 0.05% weight by volume.
 3. The method of claim 1 wherein saidbrimonidine is at a concentration from between about 0.01% to about0.025% weight by volume.